Retailers and Resellers are two distinct types of businesses that have different customers in terms of profit margins, as well as products. But both fill an important niches in the economy of consumption by assisting in making products more widely available, particularly those from small or specialty companies that may not be as popular or well-established as the larger brands.
Whether it’s an online shop offering the latest electronic gadgets or a shopfront that sells used clothes retailers and resellers offer a valuable service by offering quality products for sale at affordable prices. They also handle many other details related to sales such as marketing and promotion, pricing and customer service. In addition, they help to build relationships and establish a reputation with their customers, which can help to establish credibility for individual products.
What is a retailer?
A reseller is a middleman that purchases a product from a manufacturer or distributor, and then sells it to the consumer for a profit. The kind of reseller differs from someone who sells antiques and old video games on the side or even large corporations that offer numerous lines of clothing and electronic products.
There are numerous models of resellers each with their particular advantages and disadvantages. Dropshipping is an excellent option for resellers, as it allows them to keep their inventory low while still providing high-quality products to their customers. But the drawback is that the product isn’t under their control and could be difficult to manage if there are problems with shipments or stock.