When it comes down to oculus app content, we’re familiar with the Oculus storefront and its strict curation. This is what ensures the quality of games and experiences up and prevents low-quality apps from slipping into the gaps. This makes it difficult for independent developers to publish their VR content on Oculus.
Oculus has launched the “App Lab” as a solution to this issue. It lets independent developers publish their VR content in a regulated location without having to undergo the rigorous selection process of the Oculus Storefront. The App Lab is very similar to the Oculus storefront. You can browse and download apps exactly as you would in the traditional virtual storefront. However, it’s much less curated.
If your app does well in the App Lab, it might be promoted to the official Oculus storefront, where it will be more visible and reach more people to download it. This is not based on just numbers of downloads but also on retention metrics, long-term profit, the development teams, etc.
App Lab is an excellent way to experience the full range of Oculus Quest applications. There are tons of fun games and experiences, including well-known non-games such as Tilt Brush which turns your headset into a virtual art studio. Quill Theater is a cool VR media app that shows amazing 6DoF animations and movies oculus rift game design made by the community.